Copywriting and Content Marketing Strategies

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Copywriting and Content Marketing Strategies
 
Everything Will Conspire to Stop You … So What?
Friday, March 11, 2011 8:00 PM
There are endless reasons and ways. You’ve got three kids. You’ve got three teeth. The rent is four months past due. You’re a big hit at the office. She left last week. The engine won’t turn over. You just aren’t feeling it. The wine went bad. Success arrived too fast. Success never arrived. You’ll lose [...]
Is There Life After Freelancing?
Thursday, March 10, 2011 8:00 PM
Because I run a freelance-driven agency, I interviewed 93 freelancers in 2010. The most important questions I ask them tend to focus on where they are trying to go. What are your dreams for your business? What are your dreams for your life? The most common aspiration I hear is: “I want to work on [...]
10 Lessons from My First Million-Dollar Launch
Wednesday, March 09, 2011 8:00 PM
I was amazed. Jaw-on-the-floor astounded. I’d been imagining what it would feel like for a long time, and truly believed if I put my mind to the task and nose to the grindstone, it was sure to happen. But the reality was like seeing a six-pack after 100,000 crunches (not that I’d know anything about [...]
6 Unfair Market Advantages You Should Steal from Apple
Tuesday, March 08, 2011 8:00 PM
Remember when you last walked into that Apple retail store? It was really hard walking out empty-handed, wasn’t it? Why is that? What makes Apple so special? How does their market share keep escalating? Why do fanboys rave all day about them? What’s their secret? Apple consistently uses a handful of techniques to simply out-perform [...]
How to Avoid Becoming Just Another Social Media Burnout
Monday, March 07, 2011 8:00 PM
Copyblogger Weekly Wrap
Sunday, March 06, 2011 12:24 AM
I had this weird dream last night that I was at the Copyblogger party at SXSW, and Brian was in a huff because he wanted a wizard at the party. So a guy dressed like a wizard shows up with a wand and a hat with stars on it. And Brian was all, “I need [...]
Did Social Media Kill the Marketing Star?
Friday, March 04, 2011 8:30 PM
Here we go again … Have you read the news today? Looks like marketing is dead once more. You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling). [...]
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Aristotle’s Ancient Guide to Compelling Copy
Thursday, March 03, 2011 8:00 PM
A long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk. Actually, not just talk. They loved teaching people how to debate and come up with persuasive arguments to influence the opinions and beliefs of others through the use [...]
How Can The King’s Speech Help You Build an Extraordinary Online Business?
Wednesday, March 02, 2011 8:00 PM
Will OnSwipe be the Mobile Publishing Platform of Choice for the New Influencers?
Tuesday, March 01, 2011 8:05 PM
How are you telling a story with your content today? You have a blog. Check. You use Twitter, Facebook and YouTube. Check, check, check. You might even be using pictures posted on sites such as Instagram. Bonus check. These are all elements of your content marketing story, and they contribute to the complete story of [...]